There is a growing interest by companies in learning more about how data science can benefit them by analysis of their company data. This has led to a flurry of requests for consultancy work and a corresponding bottleneck of people available to do the work. Many companies value the stamp of a university and highly qualified business development staff are being employed by universities to bring in more outside interest partly to achieve the impact case study requirements. This mismatch can be problematic but does not detract from the satisfaction of having so many enquiries. This talk will describe some of the interesting work currently undergoing at Newcastle University with small and medium enterprises.